Apple has maintained a rhythm of introducing up to date iPhone models on an annual basis, timing introductions to coincide with the yr-quit vacation purchasing season.
In July, the agency announced the sale of its billionth iPhone, a milestone for the organisation as it seeks to keep momentum in a competitive phone market.
“We see a large opportunity for the iPhone 7 whilst we bear in mind the ability wide variety of upgraders coming from the iPhone 6 and 6 Plus,” said Kantar Worldwide ComTech customer perception director Lauren Guenveur.
Money light blog 